Core foundation of the brand
Mission
Make-up Grade empowers individuals to express their creativity and confidence
through high-quality, innovative, and trend-forward cosmetics.
Vision
To become the go-to makeup brand that seamlessly blends artistry and
sustainability, redefining beauty for a dynamic, diverse, and ever-evolving world.
Creativity & Innovation
Constantly evolving products to inspire self-expression.
Quality & Safety
Premium formulations that adhere to the highest industry
standards.
Inclusivity
A brand for all, embracing diversity and individuality.
Sustainability
Commitment to eco-friendly solutions and ethical practices.
Authenticity
Transparent and honest communication with consumers.
Empowerment
Encouraging self-expression and confidence through makeup
Trend-Forward Mindset
Always evolving with the latest beauty innovations and
trends.
Accessibility
Offering high-quality products at an affordable, mid-tier price.
Performance-Driven Beauty
Products designed to deliver flawless results with
long-lasting wear.
Customer-Centric Approach
Engaging with and listening to the community to
create products they love.
Make-up Grade was created with a clear purpose: to redefine modern beauty by combining simplicity, style, and confidence.
We believe beauty isn’t about covering up — it’s about expressing who you are, effortlessly.
Inspired by a new generation of beauty lovers, Make-up Grade is all about empowering
self-expression with products that fit seamlessly into everyday life.
At the heart of the brand is a commitment to clean formulations, thoughtful design, and
accessible luxury.
We celebrate individuality, boldness, and the small moments that make
you feel your best — whether it’s a casual morning routine or a night you’ll never forget.
Make-up Grade invites you to level up your make-up game. It’s beauty that feels good, looks good, and always keeps it real.
Come play with us!